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Flick Nation Radio usually stays on point, which means making critical conversation about the entertainment industry at large. But host Dennis Willis took a moment after talking about Star Wars and Superman to blast Facebook’s recent policy limiting the number of impressions to their fan pages. “We were told by Facebook early on that we should have pages as opposed to groups,” Willis explained. “Last year … people started emailing us, asking if we were still doing shows. We were doing more than ever. Then we realized nobody was seeing our Facebook posts!” The issue was Facebook’s new policy that encouraged Page creators to pay for greater reach, in essence to purchase impressions based on an old advertising model. “You kept hearing the phrase ‘no more free rides’ in the media.” The fallacy, according to Willis: “I get it. They need to make money, I don’t begrudge them that. But to lump all the pages – 99% of which are for fans – in with multi-billion dollar corporations such as Target or Sears, is shooting themselves in the foot. You still see Twitter users asking for Facebook likes. There’s no point to it anymore. Out of every 100 likes, only two to five people are ever going to see your posts!” FLICK NATION TWITTER:
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Dennis Willis is an award-winning producer, TV host, producer, director, editor (he preferred Avid until a torrid affair with Adobe Premiere, and the rest is history), author and film critic (print and radio). Dennis produced and hosted the TV programs Reel Life, FilmTrip, Soundwaves (1983-2008) and produces the annual Soundwaves Xmas program. He is currently the film critic on KGO Radio in San Francisco, and a member of both the San Francisco Film Critics Circle and the Broadcast Film Critics Association.
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